The start of services from Edinburgh to Doha not only offers travellers from the Scottish capital access to the Middle East in under seven hours, but also a quicker total journey time to other popular destinations in Asia, India and Australasia. Taxis offer us an effective way to reach a wide and robust audience across the city.

With this new campaign, we wanted to share the natural richness of Asturias with Londoners looking to escape from the hustle and bustle of city life. The astounding landscape of Asturias’ 6,500 ft. mountains, which are extremely close to the Asturian coastal line, is brought to life on the iconic London taxis and we believe that the contrast between the lush images of Asturias and in the powerful urban setting of London will help the “natural paradise” of the region truly stand out.

CabConnect allowed us to deliver a high quality, fully branded mobile experience to passengers using our taxis. During their journey, passengers were able to connect to the British Airways mobile hub to watch our London City Airport video, click through to our website or go online, via the free Wi-Fi service.

Allowing people to connect with us via their own phone guarantees a high quality, personal experience of BA; one that people have opted in to and are in control of. Offering a free Wi-Fi connection adds value to the journey and complements our customer service philosophy.

For each major exhibition at the V&A, we tailor our campaigns and choice of media to suit the target audience. The taxi campaign we feel is an impactful way to advertise a fashion exhibition to an audience likely to be out working, shopping and socialising. The nature of London taxis to travel to all corners of the city we hope will capture the attention of both regular museum attendees and visitors to the capital.