Measurement & Attribution
Ubiquitous prioritises measurability, accountability, and creativity.
We measure campaigns across 9 UK cities using Route, the industry benchmark in media measurement and attribution, together with YouGov data and historic GPS data to provide in-depth analysis.
Route data shows that Taxi Advertising reaches affluent individuals in wealthy areas, with positive brand recall and engagement with ABC1 adults. Taxi Advertising acts as the ‘golden thread’ that links other broadcast OOH formats like bus ads and 6-sheets together.
High Recall
Those interested were more likely to recall the ad
Frequency
The same person was found to see the same ad 6 times
Brand Positivity
Those who saw the ad were more likely to show positivity towards the brand
Action Taken
Those who saw the ad were more likely to act
Measurement Offerings
Ubiquitous uses industry-benchmark tools to provide you with the whole picture, not just a frame.
Pre Campaign
YouGov and Route data gives you an idea of what your audience thinks, feels, and how they behave
During Your Campaign
Posting reports, together with proof of posting, keep you updated on your campaign from start to finish
Post Campaign
We use Attest research for campaign results. Data that helps paint a deeper picture of your campaign.
Case Studies
