In London, not only are black taxis the number one design icon*, but they’re also one of the most audience- and cost-efficient Outdoor advertising opportunities available.
Taxi advertising is seen by more than 80% of London’s ABC1 adults every 2 weeks – delivering huge reach of city-centre audiences. Taxis spend most of their time journeying between the West End and the City of London, as they travel the Capital's top business, retail and entertainment streets in search of their next fare.
Taxi advertising in London offers double the potential reach of advertising on the Underground and is also much more likely to be seen by prosperous and professional audiences than the other big ‘reach’ opportunity in London: bus advertising.
Sources: Route; *TfL/Exterion 2016.