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For each major exhibition at the V&A, we tailor our campaigns and choice of media to suit the target audience. The taxi campaign we feel is an impactful way to advertise a fashion exhibition to an audience likely to be out working, shopping and socialising. The nature of London taxis to travel to all corners of the city we hope will capture the attention of both regular museum attendees and visitors to the capital.

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Sarah Armond, Senior Marketing Manager