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CabConnect allowed us to deliver a high quality, fully branded mobile experience to passengers using our taxis. During their journey, passengers were able to connect to the British Airways mobile hub to watch our London City Airport video, click through to our website or go online, via the free Wi-Fi service.

Allowing people to connect with us via their own phone guarantees a high quality, personal experience of BA; one that people have opted in to and are in control of. Offering a free Wi-Fi connection adds value to the journey and complements our customer service philosophy.

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Gary Fozzard, Commerical & Marketing