Asturias 2014 campaign - Natural Paradise

In 2014 Ubiquitous created the "Natural Paradise" taxi advertising campaign for Asturias, with the aim of increasing awareness of the Spanish destination within the Travel & Tourism sector. The campaign ran in London across the following taxi formats;SuperSides and Tip Seats, providing passengers with the perfect reason to escape. The Tip Seats included an interactive feature also, asking passengers to photograph the taxi campaign and add it to social networking, for a chance to win a holiday.