We thought a London taxi campaign was an iconic and effective way to increase our brand awareness by re-promoting our most iconic product, NARS Orgasm Blush. The aesthetic of the beautiful London taxis allowed us to create an impactful creative and generate excitement around the streets of London. We linked this campaign with the opening of our first ever NARS boutique in London.

The portability of our new launch, Chubby in the Nude Foundation Stick, was a key selling point we wanted to highlight. Our objective was to target our consumer when she’s out-and-about and a portable foundation would be of interest and relevant. The taxi supersides fulfilled this objective and also provided brand visibility in London and other major cities in the UK. We were particularly pleased with the scope of branding included in the package, with the opportunity to advertise on the tip-seats and taxi receipts.

The service we have received over the last few months during our Trilogy taxi campaign from Ubiquitous has been second to none. From the team in the office to the drivers giving their passengers 'trilogy tips' plus the brand exposure has been phenomenal. As a global brand the assistance given by Ubiquitous on social media platforms has been a huge benefit of working with them. They even went to the length of arranging to pick our CEO up as a surprise when she visited London recently.

“Our ‘Who Says No to Mentos’ campaign has been a big hit so far, and as London is such an important hub for our audience, it was an obvious choice for the next phase. Taxi drivers are renowned for their ability to chat to anyone and make instant connections – the perfect partner for Mentos – and black cabs offer us a fantastic platform to carry our messaging and raise brand visibility in a high impact way. We have seen a big increase in demand for sharing snacks, and these new 3-pack formats provide the perfect solution for shoppers looking to treat themselves and their friends.”

“Our taxis have helped us to bring the bright and colourful spirit of Brazil to the streets of London, as the weather starts to heat up and Londoners want to free their toes and slip on some Havaianas! Whilst the cabs circulate London, the special-build ‘flip flop’ taxis have created social buzz online, extending the reach of our campaign and welcoming people of London and beyond, to ‘Brazilian Territory’!”

“The chance to fly a Spitfire is an experience that money can’t buy, and we are delighted to be able to offer such a special prize to our customers. Our London livery taxis will help to raise awareness of the competition and we hope will encourage the people of London to donate money to the RAF Benevolent Fund, of which we are a proud partner. In this significant anniversary year we aim to gain support for our fundraising and further support those helped by the charity.”

“At Bric’s we believe life is a journey and we endeavour to make that journey beautiful with the addition of appealing and functional luggage. Working with Ubiquitous our aim is to provide a different type of beautiful journey around London in our fully branded livery taxis. We believe the campaign will present our message not only to the London public at large but to a very targeted customer who travels by taxi.”

“With this campaign we aimed to ensure that as many London smokers not only noticed our brand, but could also feel and experience it first-hand. Through gifting participating drivers who smoked Blu eCigs as well as creating an aroma makeover inside the taxis, we feel as though we have done just that. Taxis are a unique out of home format that enables us to create these types experiences and to showcase what this brand is all about to our audience”.