Taxi Formats | Ubiquitous Taxis

THE CLASSIC TX LIVERY

The most iconic of all taxi advertising opportunities.
100% brand exclusivity.
Very cost-efficient when booked for long-term campaigns.
Highly effective when used for branded taxi event and experiential work.
In comparison to SuperSide taxis, TX Livery taxis achieve 30% more brand impacts.
TX Livery taxi campaigns include two internal tip-seats.

Clean, green and iconic – the new electric Livery is taxi advertising of the future.
Offering 20% more exterior creative space than the classic shaped Livery.
Added benefit of three interior tip-seat posters – 33% more display space.
On-board, the TXe has free passenger Wi-Fi and mobile charging points.
Panoramic glass roof for enhanced passenger experience.

A ‘broadcast’ taxi advertising opportunity that is unrivalled for high reach and frequency in the city centre.
Very cost-efficient, SuperSide taxis are often booked in their hundreds, for rapid domination of a city centre.
In many cities, SuperSide taxis achieve thousands of additional impacts, when compared to an equivalent bus campaign.
SuperSide taxis offer the option of different creative executions on either side of the taxi.
Available with two interior branded tip-seats.

The Mercedes-Benz Vito SuperSide offers 15% more exterior advertising space than the classic TX SuperSide taxi.
Can be included in London campaigns and very popular for Edinburgh taxi advertising, in particular.
Frequently driven by cabbies who favour airport pick-ups.
Inside, the taxi features three tip-seat posters.

Depending on the taxi, tip-seats come as a pair or a trio of posters.
A passenger-facing opportunity that offers brand-exclusive one-to-one communication.
High passenger dwell time of +20 minutes.
Effective for delivering detailed brand messages.
Popular for call-to-action communication during the taxi journey.

Even in this age of electronic payment, passengers still value a printed receipt!
Branded receipts are a unique ‘brand-to-hand’ opportunity.
They are useful as call-to-action mechanisms or as website reminders.
Receipts can be printed as single or double-sided and can even be cut to shape.