Having only recently arrived in the UK, we wanted to launch a campaign that would instantly set the InterRent brand apart from other car hire companies. From rates of £10 per day, we want to make it easier for travellers to get around once they’ve touched down at the airport. The taxis will broadcast our key offering across some of the busiest cities in Britain, emphasising just how affordable hiring a car can be.

With many Brits preparing to travel abroad over the summer period, this time of year is crucial for a business like ours. We wanted to launch a campaign that would provide travellers with a range of currency exchange options in order to ease some of the stress associated with planning a holiday. Alongside our advertising efforts in print and on the radio, the taxis will broadcast our key message that where our services are available online and at the airport, changing money becomes a more convenient task.

At the top of London’s tallest building, The View from The Shard offers unbeatable views across the city. Unveiling the breath-taking experience available at the top of The Shard on black taxis fittingly combines a contemporary icon with a classic component of the capital’s scene. What’s more, taxis constantly interact with customers across the city, from residents, to commuters, to tourists – all of whom could be inspired by ‘The View from The Shard’.