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With this new campaign, we wanted to share the natural richness of Asturias with Londoners looking to escape from the hustle and bustle of city life. The astounding landscape of Asturias’ 6,500 ft. mountains, which are extremely close to the Asturian coastal line, is brought to life on the iconic London taxis and we believe that the contrast between the lush images of Asturias and in the powerful urban setting of London will help the “natural paradise” of the region truly stand out.

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The Board at Tourism Asturias