The opportunity to talk directly to the public within the city environment is crucial for a business such as ours. We fly to Turkey and beyond Turkey offering some of best routes to Africa, Middle East, Far East, India, China and Asia from UK, and we’re looking to promote that fact to people before they book their next flight.

We believe taxi advertising is a perfect platform for Korean Air to promote the brand in a highly visible, stylish format, on the iconic black cab shape. Suddenly on the very busy streets of the affluent West End and City of London, Korean Air is everywhere!

Our aim was to raise the awareness of the airline, its destinations and competitive fares in our highly aggressive and price sensitive industry. We experienced a steady rise in direct bookings to our website – flytap.com – which was emblazoned on the taxis, and the London ticket office experienced many more people visiting them for fare & availability enquiries, while mentioning they had seen “TAP Taxis” buzzing around London with a pricing message.