Campaign of the moment
The strategy and creativity behind this month's featured taxi advertising campaign.
Make a Pact to Fix the Coffee Industry
"We wanted to reach as many Londoners as possible with an efficient budget - we know from our insights that these people are very likely to use taxis and public transport to get around the capital. Taxis were an integral part of the campaign, enabling us to get the extra reach and dwell time that we couldn't get with other media formats. And we were able to be contextual with the artwork. With the September return to the office, we couldn't have had better timing with the campaign!"
SENIOR BRAND MARKETING MANAGER
The Signatures Campaign
“Taxis were a crucial part of Reiss’ AW21 media mix, achieving a reach and frequency with a high impact format that we just couldn’t deliver in any other media. At a time when footfall has been unpredictable, a media channel that goes to where the people are is also invaluable.”
Hidden Places, I Know Where
“In a year of great challenges for the Tourism sector, and especially after being added to the green countries list, we felt London taxis were the perfect opportunity to increase destination awareness—and thus, a great match to the co-branding campaigns already in place with our main partners and stakeholders in the UK. Our campaign strapline, ‘Hidden Places, I know where.’ highlights the fact that Madeira still has a lot to offer… little gems to be discovered and experienced.”
10/10 in 10
"10/10 in 10 is focused on encapsulating everything we stand for as a brand and from a values perspective. 10/10 customer service, quality of the produce, the local brands, sustainability, rider employment all delivered in 10 minutes. This graphic, eyeball-grabbing concept was strategised to give a distinct point of difference to the consumer and leave the crowd of copy-cat platforms. Not just a big win, but a quick one too.”
UK Brand Marketing Manager
How You Feel Tomorrow Starts Today
During the last year, Nuffield’s mission to build a healthier nation has become more essential than ever. Having played a vital role in helping the UK tackle the pandemic at home during lockdown, it was important to reach more people and continue to promote physical and mental wellbeing as we return to normalcy. Taxis provide an effortless way to target the areas of London frequented by audiences returning and readjusting.
We have used Ubiquitous taxis a number of times before – we know that they drive high message frequency and are more likely to be seen by people who are actively interested in investing, and enables us to deliver our message throughout both cities where other forms of OOH media cannot reach. The taxis have the additional benefit of being a trusted form of public transport, which offers us the potential for a second hit target audience, via the internal tip-seat posters in each taxi.
Head of Marketing (UK)
Selfridges new brand experience
Besides the ability to generate city-centre audience reach, we chose taxi advertising because of the way in which we could use the cabs tactically to generate extra brand stand-out, create online buzz and transport our VIPs to the shop. With the assistance of the Ubiquitous team, in the streets around Selfridges we implemented taxi convoys, to put PANGAIA front of mind with people in proximity to store and to drive active awareness and online interaction we created a ‘spot the PANGAIA taxi’ competition on social media, using #PANGAIAtaxis and offering a chance to win a PANGAIA set.
Brand Specialist, PANGAIA
That's tax taken care of.
Our taxis are delivering the perfect way to gain exposure to those returning to work – they easily adapt to new travel behaviours, so our ads are moving with the people, rather than relying on people returning to old habits. On top of this, it is great to see our brand next to hard working cabbies across the UK, helping business owners and workers get to work as safely as possible.
Principal Media Manager, Intuit Quickbooks
Card payments made easy with SumUp
“The hard-working nature of black cabs ensures our campaign will be seen in the areas of London where footfall is seeing positive signs of recovery, post-lockdown. Those people who are ‘getting busy being busy’ in London right now, are the people we most want to reach – this ethos is embodied by the cabbies themselves, who are infiltrating London’s busiest streets as they strive to make money; in doing so, they’re creating valuable message exposure for the Ryman / SumUp partnership.”
Head of Marketing, Ryman.
London Taxi PR
The Safest Way to Travel
The response to our taxi supersides campaign has been phenomenal. From individual drivers to fleet owners and businesses, not only in London but other cities across the UK. We are delighted that such a recognised name in the profession as Ubiquitous, has chosen not only to generously support the campaign, which is a tremendous endorsement and demonstration of unity, but also importantly to support London Taxi PR going forwards, by becoming a business contributor. This will help us to produce more campaigns such as this, and we look forward to working together, to not only further promote this safety campaign, but also other projects.”
London Taxi PR Director and founder