Campaign of the moment
The strategy and creativity behind this month's featured taxi advertising campaign.
For Rimmel’s new foundation launch we were looking for a really strong way to bring our main benefit of ‘long-lasting’ and our hashtag of #NONSTOPMATTE to life and felt the taxis were a great way to convey the always on the go element. We are dialling up the way we bring ‘London’ back into our brand imagery and the black cab itself was the perfect fit! The team at Ubiquitous were really accommodating of our ever changing design ideas and quick to turn them into a reality!
Brand Manager, Coty.
Business accounts without the faff.
“Tide is on an exciting growth trajectory having had a number of successes with out of home, radio and digital advertising. We’re now taking the next step and broadening out our audience base with a summer crisp Superside taxi creative campaign, which will run across London, Manchester and Reading. We will be connecting hot-spots such as stations and airports as people head off on their holidays and escape the city. We are already seeing the first promising effects of the campaign and spotting Tide taxis navigating the London streets!”
Director of Marketing, Tide.
The UK's No.1 Premium Gin
"we looked as part of an ongoing strategy to make Whitley Neill the Premium Gin to be enjoyed across all major occasions, we made World Gin Day a lot more colourful with our taxis slowly driving in formation through the streets of London, and we were also active across Mothers’ and Fathers’ Day. The Liveries showcased the amazing variety this brand has created with ease and elegance, whilst keeping the premium element front of mind. The team at Ubiquitous were more than ready to help coordinate the taxis on short notice and showed a strong desire to make the campaign a success."
Fosters Family Funeral Directors
Driving Down The Cost Of Funerals
"We felt the taxis were a great way to increase brand awareness across the city. To make the transport element even more contextual and relevant, and to promote the fact that we are the lowest cost fully guaranteed funeral planning provider in Scotland, we developed the message, “Driving down the cost of funerals” to feature on the taxis. Ubiquitous were very informative and made the process quick and easy, they really do provide a first-class service."
Marketing, Fosters Family Funeral Directors
True Icons Don't Make Themselves.
‘The iconic black taxi, in combination with the iconic Reebok classic, builds a strong campaign that has outstanding context and will be delivered down all London streets, from the mainstream to the edgy. Our taxis place Reebok at the heart of Britain’s’ burgeoning capital metropolis, ensuring that our brand cuts through to achieve excellent reach.’
Reebok Classics UK
KATE SPADE NEW YORK
The Nicola Glass Collection
“Our spring campaign was an important milestone for us with the launch of Nicola Glass. Launching an intensive media campaign shot by Tim walker across traditional and digital media, we used taxis to showcase our brand symbol ‘the spade’. The spade features heavily in our new collection and we are pleased with how great it looks wrapping the taxis. We have a great close working relationship with Ubiquitous and the team are always on hand to ensure that campaigns are executed seamlessly.”
Senior Director of Marketing, kate spade new York
"It was crucial for us to feature all three models and products across the taxi space - the taxi SuperSides allowed us to showcase each model and product individually, whilst remaining part of the wider campaign. One of the benefits of working with Ubiquitous was their in-house creative service, which enabled us to mock up a variety of taxi executions in advance of committing to final artwork. Taxis are an unusual format, but the team at Ubiquitous are well equipped to provide an excellent impression of what our campaign would look like on the road, giving us confidence in the format and how good it would look. Being able to brand the interior tip seats and receipts, as well as trust the drivers to hand out samples, allowed us to maximise the entire taxi opportunity, which resulted in an outstanding brand engagement for people who experienced a M·A·C taxi."
Social Media & Advertising Manager, M-A-C Cosmetics UK & Ireland
Honk if you're hungry
“Our campaign is running across a variety of channels such as online, bus stops and London underground; but uniquely the taxis gave us the opportunity to extend reach above ground and around key London city centre locations. The bright red design really stands out on the street and helps us to promote the brand to people as they travel about their day and importantly, at a moment when they might be making snacking decisions.”
Marketing Manager, Popchips
Aberdeen Standard Investments
More Investment Solutions. One Focus. You.
“Within the context of this campaign, our taxis are ensuring that Aberdeen Standard Investments are able to deliver high reach of economically active people with busy, city centre lifestyles. The taxis complement our UK strategy by increasing frequency to the audience when they are away from their desks and out of reach of other targeted activity, such as printed and online trade press.”
Head of UK Marketing (Investments), Aberdeen Standard
Broad Street, Reading
“Knowing how important transport around the city centre is in Reading we knew the best way for us to communicate our message to our members was though an OOH campaign and this time on taxis. Taxis are used heavily around Reading and are a really effective way to reach our audience. We made sure we could build on our message with multiple creatives and black taxis truly became a part of Nationwide.”
Advertising Executive, Nationwide