Campaign of the moment
The strategy and creativity behind this month's featured taxi advertising campaign.
Card payments made easy with SumUp
“The hard-working nature of black cabs ensures our campaign will be seen in the areas of London where footfall is seeing positive signs of recovery, post-lockdown. Those people who are ‘getting busy being busy’ in London right now, are the people we most want to reach – this ethos is embodied by the cabbies themselves, who are infiltrating London’s busiest streets as they strive to make money; in doing so, they’re creating valuable message exposure for the Ryman / SumUp partnership.”
Head of Marketing, Ryman.
London Taxi PR
The Safest Way to Travel
The response to our taxi supersides campaign has been phenomenal. From individual drivers to fleet owners and businesses, not only in London but other cities across the UK. We are delighted that such a recognised name in the profession as Ubiquitous, has chosen not only to generously support the campaign, which is a tremendous endorsement and demonstration of unity, but also importantly to support London Taxi PR going forwards, by becoming a business contributor. This will help us to produce more campaigns such as this, and we look forward to working together, to not only further promote this safety campaign, but also other projects.”
London Taxi PR Director and founder
Avanade - Celebrating 20 years.
Our wrapped taxis helped to bring our 20th anniversary to life in an iconic manner. This was not only a great way to publicise our event to clients, but a stylish way to galvanise how proud everyone at Avanade feels about hitting the 20-year milestone
Marketing Lead Avanade UK & Ireland
"Working with Ubiquitous on this campaign has been easy and efficient. We needed a quick turn around on this activity and the team were extremely helpful in ensuring this was achieved and the taxis were on the streets of London for the start of our campaign."
California Walnuts, UK
“It's so easy to set up a campaign with Ubiquitous and we'd recommend leaning on their experience when it comes to the creative execution as they know exactly what works best. Always get a little shot of an adrenaline when I see one of our cabs on the road.”
Marketing Manager, Klarna
Bulb Wraps 30 Electric Cabs
“At Bulb, we’re on a mission to help people save on their bills and reduce their emissions. We hope these cabs will get more people thinking about where they get their energy from. Switching to a renewable energy supplier is a quick and easy way to make a positive impact on the planet – we hope the cabs will encourage lots of people to do just that.”
Head of Growth, Bulb
Cointreau The Art of The Mix
This year we also included a Christmas campaign, which focused on the Cosmopolitan cocktail - another Cointreau classic. The bright red design is the perfect embodiment of ‘Cointreau at Christmas’ and, coupled with the fact that for many Londoners, our Cosmopolitan will be part of their journey across town, is pretty unique.
UK Brand Manager, Cointreau
Europe Is Open
At Monese, we wanted to respond to the uncertainty in the UK and deliver a serious message to Londoners: stay connected, whether you are travelling, working, studying or retiring across the UK and Europe. This begins with keeping your finances connected. We felt there was no better way to deliver this message than via a black cab, on the streets of London.
Head of Communications, Monese
For Rimmel’s new foundation launch we were looking for a really strong way to bring our main benefit of ‘long-lasting’ and our hashtag of #NONSTOPMATTE to life and felt the taxis were a great way to convey the always on the go element. We are dialling up the way we bring ‘London’ back into our brand imagery and the black cab itself was the perfect fit! The team at Ubiquitous were really accommodating of our ever changing design ideas and quick to turn them into a reality!
Brand Manager, Coty.
Business accounts without the faff.
“Tide is on an exciting growth trajectory having had a number of successes with out of home, radio and digital advertising. We’re now taking the next step and broadening out our audience base with a summer crisp Superside taxi creative campaign, which will run across London, Manchester and Reading. We will be connecting hot-spots such as stations and airports as people head off on their holidays and escape the city. We are already seeing the first promising effects of the campaign and spotting Tide taxis navigating the London streets!”
Director of Marketing, Tide.