There are few OOH opportunities available in Bristol, a city that has a growing population and a highly educated and skilled workforce – close to 50% of Bristol’s working age residents are qualified to degree level or above, compared to the national average of 36%.
For Bristol, Route Audience Data shows that our taxis perform particularly well against AB adults, meaning that your taxi campaign reaches those people that are the most valuable to brands.
The lack of OOH formats, combined with the prosperous audience, makes Bristol taxi advertising an attractive and budget-efficient opportunity. Both Livery and SuperSide taxi formats are available in Bristol, and because this is a comparatively small city, a brand can easily dominate the city with a very affordable volume of taxis, especially across the long term.
Sources: Route; Visit Bristol.