We thought a London taxi campaign was an iconic and effective way to increase our brand awareness by re-promoting our most iconic product, NARS Orgasm Blush. The aesthetic of the beautiful London taxis allowed us to create an impactful creative and generate excitement around the streets of London. We linked this campaign with the opening of our first ever NARS boutique in London.

The portability of our new launch, Chubby in the Nude Foundation Stick, was a key selling point we wanted to highlight. Our objective was to target our consumer when she’s out-and-about and a portable foundation would be of interest and relevant. The taxi supersides fulfilled this objective and also provided brand visibility in London and other major cities in the UK. We were particularly pleased with the scope of branding included in the package, with the opportunity to advertise on the tip-seats and taxi receipts.

The service we have received over the last few months during our Trilogy taxi campaign from Ubiquitous has been second to none. From the team in the office to the drivers giving their passengers 'trilogy tips' plus the brand exposure has been phenomenal. As a global brand the assistance given by Ubiquitous on social media platforms has been a huge benefit of working with them. They even went to the length of arranging to pick our CEO up as a surprise when she visited London recently.