Manchester has successfully reshaped itself as a ‘media city’, attracting many companies from the creative arts, digital design, media and broadcasting sectors. This means that the audience in Manchester has a similar profile to the London audience.

Ubiquitous dominates the Manchester taxi advertising market; in fact, Route Audience Data demonstrates that our taxis are the most efficient OOH format for targeting ABC1 25-54 adults and professional urban women in the city.

To see how Jupiter have used long-term Liveries in Manchester, to help build their brand, read the case study here.

Sources: Route; Visit Manchester; GM Visitor Survey 2014; New Economy Manchester; Marketing Manchester; Intu Group; Deloitte; Media City UK; Census 2011.