Fitness First 2015 campaign - Fitness Reconfigured

In January 2015 Ubiquitous acquired new client Fitness First. The health and fitness leaders booked Liveries, Tip Seats and Receipts running for four weeks in London. The campaign featured the brand's re-branded logo in striking red and white and promoted the fitness club's upgraded gyms and partnership with Team GB, providing passengers and onlookers with a captivating marketing experience.