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We thought a London taxi campaign was an iconic and effective way to increase our brand awareness by re-promoting our most iconic product, NARS Orgasm Blush. The aesthetic of the beautiful London taxis allowed us to create an impactful creative and generate excitement around the streets of London. We linked this campaign with the opening of our first ever NARS boutique in London.

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Maria Llanos, Senior Project Manager UK & Ireland, NARS Cosmetics