Ariana Grande 2015 campaign - #BeYou

Ubiquitous united with Ariana Grande to launch her d├ębut fragrance ARI by Ariana Grande in October 2015. Her "#BeYou" taxi advertising campaign drove through the streets of London for 4 weeks in the following taxi formats: Livery, Tips and Receipts to make a playful statement to passengers of her new product in the beauty sector.