Perfumes by Rihanna Testimonial
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Del Randhawa, Media Client Services Director
London taxis are a great way for us to reach consumers across the capital whilst they are out and about on the streets where retailers are stocking Rogue. We included internal tip-seats in the campaign which allowed us to further enhance our message to those travelling in the taxi, and branded receipts ensure the fragrance stayed front of mind, long after the journey had finished.
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