In Birmingham, taxi advertising is very efficient at delivering city-centre reach; if you’re after young adults, taxi advertising performs better than Roadside OOH; or to target ABC1 25-54 men, our taxis deliver more than double the potential reach of the city’s large format digital OOH opportunities, at a fraction of the cost too!
For more information about great taxi advertising in Birmingham, check out these case studies from Danone and Jupiter; Danone used short-term livery taxis to bring attention to a product sampling initiative and Jupiter have long-term livery taxis in Birmingham to underpin their tactical media.
Birmingham is the largest conurbation outside of London, has a booming student population and is Britain’s second city for business. Every 2 weeks, 8% of the GB population will see OOH advertising in Birmingham, such is the magnetic draw of this industrious city.
Sources: Route; Birmingham.gov; Bullring; Marketing Birmingham; Visit Birmingham.