Campaign of the moment

To coincide with the launch of the Black Jaguar and Cougar collection, Chantecaille embraced the efficiency, sustainability, and effectiveness of Ubiquitous hybrid-electric SuperSide taxis; with an ever-growing presence in the Capital, the hybrid-electric is the perfect format to reach London’s high footfall areas—all the while affording the creative opportunity to display both sides of this limited-edition collection.

The inclusion of taxis in this burst of OOH for Matilda The Musical has been integral in pushing awareness of this iconic West End musical to the streets. Reigniting the imagination of theatre lovers, Londoners, and tourists alike; taxis offer the unparalleled opportunity to increase frequency and reach among audiences in high footfall areas of the capital—particularly in and around the West End, where Matilda The Musical has been delighting audiences for over a decade.

Part of a wider brand awareness campaign that sees Motorway’s signature yellow across London and regional cities alike, this blended Livery and SuperSide Ubiquitous Taxi campaign takes the message to the next level. Having the ability to reach car-owners in ways only possible for taxis is paramount to the effectiveness of reaching Motorway’s primary audience.

Adapting the iconic yellow of a New York taxi, Maybelline New York have brought a little of the Big Apple to London with these unmissable Ubiquitous Liveries. Part of a wider campaign that is primarily online, taxis formed a supporting OOH component, allowing for maximum reach and frequency in high street hot spots.

Last year saw the revival of Simon Mayo’s Drivetime show on Bauer-owned Greatest Hits Radio. To celebrate his afternoon return, and following a successful campaign in late 2021, Bauer are back on classic SuperSide taxis in the new year. Featuring an eye-catching creative that reminds Londoners to tune into their favourite radio station, utilising the effectiveness of taxi’s unique visibility in the streets.

FFI are leading the global energy transition and nowhere was that more important to demonstrate this than at COP26. During the 2 weeks that saw global leaders come together to push for climate action, FFI were loud and clear about the role green hydrogen can play. Uncompromising in their message that fossil fuels are a thing of the past, they utilised the carbon-friendly Electric Taxis to show Londoners that green hydrogen is the future. The Livery and SuperSide taxis joined a wider OOH campaign that was hard to miss in London’s underground stations and on buses throughout the capital.

"For our first ever big brand campaign we wanted to take to the streets of London to expose the ugly truths of the ‘big’ coffee industry. We wanted to encourage Londoners to think more consciously about where their daily coffee comes from and asked them to ‘make a Pact to fix the coffee industry’.

The campaign quite literally rips away the layers of the industry to expose the truth of the broken coffee industry - namely that for too long coffee growers globally have been drastically underpaid for the coffee they produce, while consumers have been subject to beans which have been burnt to a crisp to disguise their poor quality."

Launched in the year of Reiss’ 50th anniversary, the Signatures campaign celebrates iconic house pieces in a series of images that play with time perception. These time-transcending classics are well known and recognisable by our customers, who bring them back season after season. As the world cautiously returns to retail, we know that people are taking a more considered approach to their style, the Reiss approach has never been more relevant. This AW21 campaign centres on the timelessness and quality of Reiss style, and the high impact media plan reinforces the enduring appeal of those iconic Signature pieces.

“It was critical we included a call to action approach, so we teamed up with British Airways to include a QR on the overall creatives exterior, tip seats, and receipts. This will allow us to measure the impact of the campaign, and hopefully generate short term bookings. Most of our B2B2C communication is digital at the moment, so this was perfect timing to launch an OOH campaign, which we haven’t done in a while on taxis. Our new identity and branding is also showcased across the creatives.”

To celebrate the launch of Gorillas in the UK, the ultra-rapid delivery service app has teamed up with Ubiquitous to incorporate SuperSide taxis in their wider OOH campaign. Featured on both the classic and electric taxis, the inclusion of cabs ensures audiences are reached in Gorillas specific delivery areas; traveling streets frequented by audiences in Shoreditch, Battersea, Clapham, Brixton, Nottinghill and more. As Gorillas takes over the UK, their 10/10 in 10 campaign takes over the streets.