Campaign of the moment | Page 10

Glaceau

All in good taste

Client Comment
Strategy

“Glaceau Vitamin Water have continued to use a range of outdoor media this year to drive awareness of their brand across London. Taxis have played a key part in our strategy, helping to create longevity for the outdoor campaign and drive eye-catching broadcast awareness of Glaceau’s colourful identity.”
Planning Manager

The core objective for Glaceau has been to generate brand awareness and visibility of their Vitamin Water range to an urban audience who need hydrating.

Freelancer

“We recognised that we urgently needed a broadcast angle to our marketing campaign that would complement our online activity and reach our target audience, whenever and wherever they might be in London. Fortunately Ubiquitous were able to quickly accommodate us, ensuring our 500 Freelancer.co.uk black cabs were on the road in no time at all!”
UK Manager

Freelancer.co.uk is supporting an online marketing campaign with a London domination pack of Ubiquitous SuperSides. In total 500 taxis will broadcast the Freelancer.co.uk word across the streets of the capital for the next month, reaching an audience of talented business and creative professionals who accommodate freelance work, or are looking for freelancers for a project!

Europcar

Free Deliver From Europcar

Client Comment
Strategy

“The combination of traditional posters and taxis enabled us to effectively and creatively convey the freeDeliver message to people on the street, and by adding digital screens into the mix we experienced true customer engagement by broadcasting feedback to the #myextrahour Twitter stream. A great example of Outdoor and social media working in tandem.”
Managing Director

Europcar’s creative hook was to ask people what they would do with the extra hour gained from the freeDeliver service. Creative copy captured the imagination across taxis, 48 sheets and Underground D6 panels and, by combining Twitter activity, public response to #myextrahour was broadcast on selected DOOH screens. Importantly for this campaign, taxis conveyed the freeDeliver message to people above ground in central London, where coverage from other street-level outdoor media was light.

Vodafone

London's Calling

Client Comment
Strategy

“We are committed to offering London the best possible network. We have already made hundreds of improvements to ensure Londoners can always stay in touch with friends and family. Now with our fantastic fleet of Union Jack cabs and their on-board chargers which anyone can use, all Londoners will be able to see our continuing commitment to the capital.”
Chief Exectutive

Align Vodafone's commitment to 'keep Londoners connected' with an iconic London service: black cabs. Combine the two by providing phone chargers in branded cabs; make a strong statement that Vodafone's service is as vital to keeping London calling as cabs are to keeping London moving.

first
previous
…
2
3
4
5
6
7
8
9
10