Hailo

The Taxi Magnet

“A Hailo hail is accepted in London every seven seconds and in the lead up to our two year anniversary we wanted to create some buzz around the app in one of the busiest city’s in the world. Having already carried over three million passengers in London alone, we wanted to raise awareness amongst those who are unfamiliar with the app and taxis provided us with the perfect platform to do this, reaching an audience ranging from businessmen to cultural visitors, in every corner of the city.”
Head of UK Marketing, Hailo

Styloko

The Social Shopping Site

“London is one of the fashion capitals of the world and the iconic black taxi provided us with the perfect opportunity to reach out to a fashion-forward metropolitan audience, as well as tourists to the city, during London Fashion Week. CabConnect presented us with a unique opportunity to engage with these people whilst they were on the move, allowing them to explore the website and download the app to explore further in their own time.”
Marketing Director, Styloko

Buffalo Trace Distillery

Hi Spirits

“Scotland has a rich heritage in the whisky trade so it only makes sense that we bring our awardwinning whiskeys to the country's buzzing capital. Along with our sponsorship of The Thinking Drinker's Guide to Alcohol at the Edinburgh Festival Fringe, our barrel ageing cocktail competition also promotes key aspects of Edinburgh's cultural life. Splashing our message across the city's dominant Vito taxis delivers excellent exposure to an audience who are enjoying the delights of this beautiful city.”
Managing Director

Aberdeen Asset Management

Simply Asset Management

“Taxis have long been a part of our wider marketing push and we are currently using them to support our brand refresh, enabling us to reach a busy, professional audience in two financially-forward thinking cities, during key periods of the year. Ubiquitous provide us with a cost effective solution on a high profile format and including both Liveries and SuperSides ensures that our message won’t be missed.”
Group Head of Brand

Natixis

Mind Over Market

“Nothing says durable quite like a London Taxi. So when we looked for the best opportunity to introduce Durable Portfolio Construction to the City there was no question that a cab decked out in our message would be an ideal choice. We’ve heard from our clients and our staff that the cabs stand out and make a lasting impression.”
SVP Corporate Communications

Kate Spade

Live Colorfully

“The quintessentially British black cab provides a stylish platform to promote the Kate Spade New York brand in a unique and dynamic way. Taxi advertising will capture the attention of consumers when they are on the high street in a purchasing mind-set and in close proximity to stores selling all the ranges advertised.”
SVP Global Marketing

Carmex

Moisturising Lip Balm

“London continues to be one of the most popular destinations for Christmas shoppers across the world, so capturing the attention of these consumers is a key focus for us. Both black cabs and the Carmex® brand are worldwide icons and the combination of the two will help our brand to dominate the streets with an instantly recognisable burst of colour. Taxi advertising will not only showcase the quirky side of the brand, but also will captivate the attention of consumers from all walks of life when retail stores selling Carmex® products are in easy reach.”
UK Communications Manager

PrimeLocation.com

We Have All The Best Properties

“Following on from the success of our livery campaign for Zoopla earlier this year, we were keen to run a similar campaign for our PrimeLocation.com brand, targeting London property buyers and renters along with overseas visitors to the capital. Each taxi in our latest campaign is unique, with different London locations featuring on each cab, reminding property-interested consumers of all the great locations across the city where we have properties available.”
Founder & CEO

Turkish Airlines

Passengers Portraits

“Talking directly to the public within the city environment is crucial for a business such as ours.  We fly to Turkey and beyond offering some of best routes to Africa, Middle East, Far East, India, China and Asia from UK. We’re looking to promote that fact to people before they book their next flight.  In Manchester, where the audience consists of people who come into town for sport, business and culture, it’s necessary for us to maintain a brand presence in the heart of the city that doesn’t restrict us to specific locations, such as shopping malls & airports; taxi advertising presents us with the perfect solution.”
Director, Turkish Airlines

Links of London

Official Jewellery Provider of London 2012

“The strategy behind the campaign was to create cut through amongst other Olympic activity, particularly as there are restrictions on certain outdoor sites being available only to sponsors during the Games. We know there will be lots of domestic and international tourists coming to London for the Games and we felt the iconic London cabs were a perfect arena to showcase our involvement as Official Jewellery Collection of London 2012.”
Marketing Director