Campaign of the moment | Page 8

Nutmeg

Your ISA needs Nutmeg

Client Comment
Strategy

“The main objective of our campaign is to raise awareness of Nutmeg and the service we offer to a financially-minded and time-poor audience. The premium black taxis complemented the other media we ran, including tube and train advertising and internal taxi tip-seats allowed us to communicate with passengers throughout their journey, offering them the opportunity to upgrade their ISAs and benefit from reduced portfolio management fees – all via a special offer only available from nutmeg.com/taxi.”
CMO, Nutmeg

Online investment management firm Nutmeg can be spotted across the capital for four weeks on these SuperSide taxis, as they invest in their first ever taxi advertising campaign. The firm, who are experts in building and managing investment portfolios, including ISAs, added internal tip-seats and branded receipts to their campaign, offering passengers free portfolio management for six months when visiting nutmeg.com/taxi before April 6th, 2014* Subject to terms and conditions. With investment comes risk. A stocks and shares ISA may not be right for everyone and tax rules may change in the future.

Rogue

“London taxis are a great way for us to reach consumers across the capital whilst they are out and about on the streets where retailers are stocking Rogue. We included internal tip-seats in the campaign which allowed us to further enhance our message to those travelling in the taxi, and branded receipts ensure the fragrance stayed front of mind, long after the journey had finished.”
Media Client Services Director

To promote the launch of her fourth fragrance, Rogue, Rihanna’s team worked with us to create 20 SuperSide taxis. The eight-week campaign, which was photographed by world-renowned Mario Sorrenti, can be spotted across London for eight weeks, showcasing the perfume to a young, cosmopolitan audience. The black and white creative ensures the fragrance stands out and the superstar is likely to turn heads across the city with the seductive ad.

Just Eat

Don't Cook; Just Eat

Client Comment
Strategy

“This campaign is a great way to engage with hungry Londoners on their way home. Just as you’re thinking what to have for dinner, you can jump in a JUST EAT cab and order a takeaway treat so easily and quickly that it could be waiting for you when you arrive. The campaign we are running with Ubiquitous with NFC enabled taxis supports our key message – to maximise customer convenience and enhance the takeaway experience.”
UK Head of Brand, Just Eat

JUST EAT, the world’s leading online takeaway ordering service, has revealed a fleet of branded taxis that make getting home and ordering a tasty takeaway treat a one-step process. Passengers travelling in a JUST EAT cab can simply tap their smart device against the Near Field Communication (NFC) tag inside the cab to get instant access to the JUST EAT app, offering easy online ordering from over 19,000 restaurants in the UK. Not only that, but passengers can also win a takeaway treat by tweeting their best excuse for ordering takeaway to @JUSTEATUK and the best stand to win a £25 voucher code, which they can redeem whenever they fancy, while putting their feet up and taking a night off from cooking.

Drambuie

A Taste of the Extraordinary

Client Comment
Strategy

“Scotland is the home of Drambuie and so the city of Edinburgh is core to our marketing strategy. Our distinctive taxis enable us to place our brand in every corner of the capital in the lead up to Christmas and the iconic format provides us with the perfect opportunity to engage with a busy city audience, as well as cultural visitors and will hopefully attract a new generation of drinkers, not yet familiar with Drambuie.”
Marketing Manager, UK, Drambuie

In the lead up to the festive season, Scottish whisky brand Drambuie are utilising these stylish SuperSide taxis in Edinburgh, supporting their nationwide above-the-line campaign. The campaign promotes the unique Scottish spirit which can be served straight, on the rocks, or added to mixed drinks, to a discerning cosmopolitan audience. Internal tip-seats introduce customers to the Drambuie Hot Apple Toddy, encouraging passengers to ‘outwit the cold with Drambuie, hot apple juice and a squeeze of lemon’, providing them with the perfect option for a drink away from the cold temperatures. The serve is available at the Edinburgh Winter Markets this Christmas and is proving very popular with visitors.

Hailo

The Taxi Magnet

Client Comment
Strategy

“A Hailo hail is accepted in London every seven seconds and in the lead up to our two year anniversary we wanted to create some buzz around the app in one of the busiest city’s in the world. Having already carried over three million passengers in London alone, we wanted to raise awareness amongst those who are unfamiliar with the app and taxis provided us with the perfect platform to do this, reaching an audience ranging from businessmen to cultural visitors, in every corner of the city.”
Head of UK Marketing, Hailo

Hailo, the free mobile app makes hailing a taxi the easiest it has ever been by hooking up passengers and licensed taxi drivers in the same area. To promote this outstanding service, Hailo has launched this vibrant campaign across London, the city it initially launched in, with the aim of raising awareness of the black cab app amongst the capital’s diverse audience of business and pleasure cab users. Internally, the tip-seats encourage passengers to download the Hailo app by offering them an incentive of £5 off of their first trip.

Styloko

The Social Shopping Site

Client Comment
Strategy

“London is one of the fashion capitals of the world and the iconic black taxi provided us with the perfect opportunity to reach out to a fashion-forward metropolitan audience, as well as tourists to the city, during London Fashion Week. CabConnect presented us with a unique opportunity to engage with these people whilst they were on the move, allowing them to explore the website and download the app to explore further in their own time.”
Marketing Director, Styloko

Social shopping site Styloko have launched their first ever taxi advertising campaign with these striking SuperSides. The campaign includes CabConnect mobile marketing that directs passengers to a Styloko content hub once they have connected to the free Wi-Fi. The device dynamic hub includes the Styloko showcase video and a link through to the Styloko site, where visitors can sign up to create their own boutique, a concept completely new to the market. Internal tip-seats and branded receipts encourage passengers to explore Styloko in their own time and download the Styloko app. The taxis were integrated into Styloko’s social media platforms, where followers were encouraged to share images of the taxi’s if they spotted one.

Buffalo Trace Distillery

Hi Spirits

Client Comment
Strategy

“Scotland has a rich heritage in the whisky trade so it only makes sense that we bring our awardwinning whiskeys to the country's buzzing capital. Along with our sponsorship of The Thinking Drinker's Guide to Alcohol at the Edinburgh Festival Fringe, our barrel ageing cocktail competition also promotes key aspects of Edinburgh's cultural life. Splashing our message across the city's dominant Vito taxis delivers excellent exposure to an audience who are enjoying the delights of this beautiful city.”
Managing Director

Hi Spirits has teamed up with Ubiquitous to brand a fleet of high profile Mercedes Vito black taxis in Edinburgh, with a campaign to raise awareness of the whiskeys distilled at the Buffalo Trace Distillery. The campaign is on the road in the Scottish capital for three months, highlighting a barrel ageing cocktail competition taking place in ten high-end bars across Edinburgh, Glasgow and Aberdeen.

Aberdeen Asset Management

Simply Asset Management

Client Comment
Strategy

“Taxis have long been a part of our wider marketing push and we are currently using them to support our brand refresh, enabling us to reach a busy, professional audience in two financially-forward thinking cities, during key periods of the year. Ubiquitous provide us with a cost effective solution on a high profile format and including both Liveries and SuperSides ensures that our message won’t be missed.”
Group Head of Brand

Aberdeen Asset Management have wrapped a number of liveried taxis in London, alongside a medium-weight SuperSide campaign which can be spotted in London and Edinburgh. The stylish taxis reach out to a busy, financial-minded audience in both capital cities with the message ‘Simply asset management’ encouraging people to visit the firm’s website Aberdeen-asset.com.

Natixis

Mind Over Market

Client Comment
Strategy

“Nothing says durable quite like a London Taxi. So when we looked for the best opportunity to introduce Durable Portfolio Construction to the City there was no question that a cab decked out in our message would be an ideal choice. We’ve heard from our clients and our staff that the cabs stand out and make a lasting impression.”
SVP Corporate Communications

Getting around London can be as difficult as navigating volatile financial markets. Natixis Global Asset Management believes they have answers to both. Their Durable Portfolio Construction^® investment philosophy takes on today’s complex investment environment and their Ubiquitous London Taxis get the Mind Over Market message out by building awareness and driving traffic to their dedicated site, durableportfolios.co.uk. The same message is further enhanced via tip-seats and branded receipts.

Does not imply endorsement of Natixis Global Asset Management's investment philosophy.

Kate Spade

Live Colorfully

Client Comment
Strategy

“The quintessentially British black cab provides a stylish platform to promote the Kate Spade New York brand in a unique and dynamic way. Taxi advertising will capture the attention of consumers when they are on the high street in a purchasing mind-set and in close proximity to stores selling all the ranges advertised.”
SVP Global Marketing

Fashion label Kate Spade New York has teamed up with Ubiquitous to brand London taxis, capturing the attention of consumers across the streets of the capital. The eye-catching SuperSides, booked and planned by Farrar Media and PSI, illustrate the hallmark crisp colours and exuberant designs synonymous with the Kate Spade New York brand. Vibrant pink branded receipts ensures the Kate Spade New York name remains with passengers long after they have reach their destination.

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