Campaign of the moment

As the UK’s largest healthcare charity, Nuffield Health has amplified their purpose to build a healthier nation with a collection of SuperSide cabs around London. Putting their ‘How You Feel Tomorrow Starts Today’ campaign strapline front and centre, the taxis are part of a wider digital and OOH campaign that includes TV, VOD, OOH and broadcast/digital radio. Included in the run is an interactive code on branded tip-seats, encouraging passengers to take up the offer to easily and immediately engage with Nuffield’s range of hospitals, gyms, physical and mental wellbeing services in the London area. For further information, visit www.nuffieldhealth.com/london

eToro, the world’s leading social investing platform recently included two SuperSide taxi executions in their latest broadcast marketing strategy across Manchester and London.
In a period of global economic flux such as this, promoting their huge customer base of more than 20 million global users is testament to the relevance and performance of the platform and its value as a place to invest not only stocks and shares, but to share ideas and strategies too. The campaign looks to drive high reach and frequency of their message to people as they work, shop and socialise in town.

To celebrate and promote their new brand experience at Selfridges, PANGAIA booked a SuperSide taxi campaign in London, featured on the new electric taxi – a perfect choice for a brand with innovation and sustainability at its heart. The taxis provided on-street brand stand-out in the heart of the capital, during the period of heightened consumer footfall driven by the reopening of retail.

Small businesses and the self-employed make our cities and towns tick. After the toughest of six months, Quickbooks wanted to show that we are here to support them on their road to recovery. With the UK population traveling less and moving in different ways, static outdoor placements offered obvious short-term challenges, so we’ve included taxis – a moving format that will deliver exposure to an audience whose travel habits have become flexible.

Planned and booked by MGOMD & Talon.

Our number one priority is to drive awareness of the availability of SumUp at Ryman, which we are doing via an integrated campaign of Social, PPC and OOH.  Key to us choosing taxis for the OOH element was the relevancy of SumUp contactless payment to the black cab service (particularly during Covid), combined with the opportunity for the Ryman / SumUp message to be seen by people in business, going about their business.  The audience fit is perfect and complements the other media we are running by creating broadcast reach.

Planned and booked by The Specialist Works and Rapport.

There is no doubt that Covid-19 will continue to have a significant impact on how confident people feel about travelling on public transport, so in response to that concern, London Taxi PR have launched this campaign to promote the safety of travelling in a black taxi. Quite simply the campaign promotes that the passenger space is partitioned from the driver, that every journey offers contactless payment and that drivers are sanitising door handles, grab handles and contact surfaces, between fares. The black taxi is a trusted and reliable mode of public transport that is fully accessible to all members of our communities,

To celebrate their 20th anniversary, leading digital innovator Avanade were after a bold, high impact and eye-catching way to capture the attention of its clients, prospects and employees. Landing on the iconic London black cab to do this, Avanade wrapped 20 taxis (tied back nicely to their 20 years in business!), and partnered with the Ubiquitous in-house PR Events team to get the most from their taxi investment! Drivers became brand ambassadors as the taxis were used for photo opportunities, free rides for clients to show their gratitude and appreciation, event showcasing and employee engagement. Inside the taxis, Avanade also branded the tip-seats with QR codes to encourage riders to click through to their website for more details. Learn more about Avanade and their #Avanade20years celebrations on their website.

To launch California Walnuts’ Power of 3 campaign, and to coincide with National Heart Awareness Month in February, we wanted a statement piece of activity to raise awareness of the heart healthy benefits of California Walnuts, whilst encouraging people to eat 3x handfuls of California Walnuts a week. Walnuts are the only tree nut to contain a significant amount of Omega 3 (the power of 3!) and the branded taxis help reinforce our health messaging alongside print, digital and social activity, as part of the campaign.

At Klarna, we've found that taxis are the perfect medium to help broaden the reach and visibility of our Out Of Home campaigns, putting No Drama, Just Klarna quite literally 'on the map' and frequenting many of our merchants’ stores and headquarters. We hope to remind customers that our flexible payment options help to make that purchase more manageable or in our words 'Smoooth'.

Bulb, the UK’s fastest growing energy company, has wrapped 30 hybrid electric taxis in its signature pink branding to spread the word about its affordable, renewable, UK sourced energy. The cabs will drive approximately 620,000 emissions-free miles in London every year, contributing to cleaner air in the capital, and because each driver is a Bulb customer, the taxis are powered by Bulb when they leave home. A play on words sees the bright taxis promote ‘This cab is green’ and encourages Londoners to switch to Bulb’s renewable energy as a quick and easy way to make a positive impact on the planet.