Fidelity

Your Goals. Our Guidance

“We find that taxi advertising at this time of year adds extra impact and awareness to our End of Tax Year Campaign complementing our use of Press, Billboards, Online and Radio. Using your tax allowance has never been so important in a low interest rate environment and Fidelity Worldwide Investment uses the media to convey our expertise and breadth of investment know how.”
Marketing Director, Personal Investing, Fidelity Worldwide Investment

Nutmeg

Your ISA needs Nutmeg

“The main objective of our campaign is to raise awareness of Nutmeg and the service we offer to a financially-minded and time-poor audience. The premium black taxis complemented the other media we ran, including tube and train advertising and internal taxi tip-seats allowed us to communicate with passengers throughout their journey, offering them the opportunity to upgrade their ISAs and benefit from reduced portfolio management fees – all via a special offer only available from nutmeg.com/taxi.”
CMO, Nutmeg

Rogue

Rogue by Rihanna

“London taxis are a great way for us to reach consumers across the capital whilst they are out and about on the streets where retailers are stocking Rogue. We included internal tip-seats in the campaign which allowed us to further enhance our message to those travelling in the taxi, and branded receipts ensure the fragrance stayed front of mind, long after the journey had finished.”
Media Client Services Director

Just Eat

Don't Cook; Just Eat

“This campaign is a great way to engage with hungry Londoners on their way home. Just as you’re thinking what to have for dinner, you can jump in a JUST EAT cab and order a takeaway treat so easily and quickly that it could be waiting for you when you arrive. The campaign we are running with Ubiquitous with NFC enabled taxis supports our key message – to maximise customer convenience and enhance the takeaway experience.”
UK Head of Brand, Just Eat

Drambuie

A Taste of the Extraordinary

“Scotland is the home of Drambuie and so the city of Edinburgh is core to our marketing strategy. Our distinctive taxis enable us to place our brand in every corner of the capital in the lead up to Christmas and the iconic format provides us with the perfect opportunity to engage with a busy city audience, as well as cultural visitors and will hopefully attract a new generation of drinkers, not yet familiar with Drambuie.”
Marketing Manager, UK, Drambuie

Hailo

The Taxi Magnet

“A Hailo hail is accepted in London every seven seconds and in the lead up to our two year anniversary we wanted to create some buzz around the app in one of the busiest city’s in the world. Having already carried over three million passengers in London alone, we wanted to raise awareness amongst those who are unfamiliar with the app and taxis provided us with the perfect platform to do this, reaching an audience ranging from businessmen to cultural visitors, in every corner of the city.”
Head of UK Marketing, Hailo

Styloko

The Social Shopping Site

“London is one of the fashion capitals of the world and the iconic black taxi provided us with the perfect opportunity to reach out to a fashion-forward metropolitan audience, as well as tourists to the city, during London Fashion Week. CabConnect presented us with a unique opportunity to engage with these people whilst they were on the move, allowing them to explore the website and download the app to explore further in their own time.”
Marketing Director, Styloko

Buffalo Trace Distillery

Hi Spirits

“Scotland has a rich heritage in the whisky trade so it only makes sense that we bring our awardwinning whiskeys to the country's buzzing capital. Along with our sponsorship of The Thinking Drinker's Guide to Alcohol at the Edinburgh Festival Fringe, our barrel ageing cocktail competition also promotes key aspects of Edinburgh's cultural life. Splashing our message across the city's dominant Vito taxis delivers excellent exposure to an audience who are enjoying the delights of this beautiful city.”
Managing Director

Aberdeen Asset Management

Simply Asset Management

“Taxis have long been a part of our wider marketing push and we are currently using them to support our brand refresh, enabling us to reach a busy, professional audience in two financially-forward thinking cities, during key periods of the year. Ubiquitous provide us with a cost effective solution on a high profile format and including both Liveries and SuperSides ensures that our message won’t be missed.”
Group Head of Brand

Natixis

Mind Over Market

“Nothing says durable quite like a London Taxi. So when we looked for the best opportunity to introduce Durable Portfolio Construction to the City there was no question that a cab decked out in our message would be an ideal choice. We’ve heard from our clients and our staff that the cabs stand out and make a lasting impression.”
SVP Corporate Communications