“For us, taxis are a proven media which allow us to target our audience in a cost effective manner time and time again. Taxis are seen across London and specifically in key business hubs all day long, attracting the attention of the professional community and allowing us to broadcast our message in a unique manner, at a time when these people are often bombarded with advertising throughout their day.

As a central London estate agency with properties available across the capital, we needed to ensure our presence was felt throughout the city. The London taxi is an iconic vehicle, constantly on the move, providing us with the perfect platform to broadcast our message. Our bright taxis are sure to turn heads wherever they go and we’re looking forward to spotting them over the next 12 months.

It was important for us to create something that would really break the mould and stand out within the luxury watch category. The iconic synergy between the London taxi, the Hitchcock-led creative and the famous brands available at Watches of Switzerland made this campaign an obvious choice for us. The Liveries will ensure we are raising our brand profile as well as generating awareness of the store opening, whilst engaging a high-quality target audience right across the capital.

Our branded London taxi enabled us to communicate a continuous message throughout the campaign and supported key events where our clients were present.

After their door-to-door service, the main advantage of the traditional London taxi is the driver’s extensive knowledge of the city streets; the driver, (and therefore Standard Life), will know the route whenever they are hailed and this is where the taxi becomes an interesting metaphor for Standard Life post auto-enrolment.

The start of services from Edinburgh to Doha not only offers travellers from the Scottish capital access to the Middle East in under seven hours, but also a quicker total journey time to other popular destinations in Asia, India and Australasia. Taxis offer us an effective way to reach a wide and robust audience across the city.

With this new campaign, we wanted to share the natural richness of Asturias with Londoners looking to escape from the hustle and bustle of city life. The astounding landscape of Asturias’ 6,500 ft. mountains, which are extremely close to the Asturian coastal line, is brought to life on the iconic London taxis and we believe that the contrast between the lush images of Asturias and in the powerful urban setting of London will help the “natural paradise” of the region truly stand out.

CabConnect allowed us to deliver a high quality, fully branded mobile experience to passengers using our taxis. During their journey, passengers were able to connect to the British Airways mobile hub to watch our London City Airport video, click through to our website or go online, via the free Wi-Fi service.

Allowing people to connect with us via their own phone guarantees a high quality, personal experience of BA; one that people have opted in to and are in control of. Offering a free Wi-Fi connection adds value to the journey and complements our customer service philosophy.

Our taxi advertising campaign was a carefully considered choice; specifically selected because taxis directly place our brand amongst a cosmopolitan, style focused urban audience to whom design individuality really matters. Importantly, the taxis that Ubiquitous provide, do this in a manner that maintains the premium, high quality ethos of our brand.

E-cigarettes are a piece of technology and like other gadgets, users should be primarily concerned with quality, performance and reliability. These are all values that are present in the London black taxi and so it made perfect sense to include them in our Outdoor plans.

The e-cigarette market has burgeoned in recent years and this campaign highlights that JAC Vapour is a one-stop-shop for both e-cigarette beginners and experienced vapers alike.

London taxis are a great way for us to reach consumers across the capital whilst they are out and about on the streets where retailers are stocking Rogue. We included internal tip-seats in the campaign which allowed us to further enhance our message to those travelling in the taxi, and branded receipts ensure the fragrance stayed front of mind, long after the journey had finished.