Our Chagall exhibition is the first of its kind in the UK and we wanted to mark this exciting moment with a captivating marketing campaign. Using taxi advertising to attract a broad audience from across the city enables us to ensure that Tate Liverpool captures the attention of both regular gallery attendees and those visiting Liverpool to experience the cities vibrant arts and culture scene.

Scotland has a rich heritage in the whisky trade so it only makes sense that we bring our award-winning whiskeys to the country’s buzzing capital of Edinburgh. Along with our sponsorship of The Thinking Drinker’s Guide to Alcohol at the Edinburgh Festival Fringe, our barrel ageing cocktail competition also promotes key aspects of Edinburgh’s cultural life. Splashing our brand messages across the city’s dominant Vito black taxis delivers excellent exposure to an audience who are enjoying the delights of this beautiful city.

Uruguay boasts the highest quality of life in Latin America, and is home to such treasures as elegant Montevideo and the luxurious coastal resorts of Punta del Este and Jose Ignacio. This new route from Gatwick to Montevideo secures us an important role as the airline of choice for Londoners travelling to Latin America. Working with the highly experienced team from Ubiquitous helps us to spread this exciting news.

London is one of the fashion capitals of the world and the iconic black taxi provided us with the perfect opportunity to reach out to a fashion-forward metropolitan audience, as well as tourists to the city, during London Fashion Week. CabConnect presented us with a unique opportunity to engage with these people whilst they were on the move, allowing them to explore the website and download the app to explore further in their own time.

Following on from the success of our livery campaign for Zoopla earlier this year, we were keen to run a similar campaign for our PrimeLocation.com brand, targeting London property buyers and renters along with overseas visitors to the capital. Each taxi in our latest campaign is unique, with different London locations featuring on each cab, reminding property-interested consumers of all the great locations across the city where we have properties available.

As one of their largest retail openings in Europe to date, Tommy Hilfiger wished to generate significant impact and buzz around their new Brompton Road Store. A core focus was to cover primary transport access to the new Store - we therefore decided to harness the iconic status of the London black cab, working with Ubiquitous to create a full livery design in the Fall-Winter Collection Tartan.

By using specially created London taxis as part of our campaign, we were able to engage with fashion conscious Londoners and encourage them to come and visit us. Ubiquitous enabled us to do this effectively, and during an important time for us, London Fashion Week, helping broadcast awareness of our brand across the city.

We are committed to offering London the best possible network. We have already made hundreds of improvements to increase coverage, capacity and reliability and now with our fantastic fleet of Union Jack cabs and their on-board chargers which anyone can use, all Londoners will be able to see our continuing commitment to the capital.

London continues to be one of the most popular destinations for Christmas shoppers across the world, so capturing the attention of these consumers is a key focus for us. Both black cabs and the Carmex® brand are worldwide icons and the combination of the two will help our brand to dominate the streets with an instantly recognisable burst of colour. Taxi advertising will not only showcase the quirky side of the brand, but also will captivate the attention of consumers from all walks of life when retail stores selling Carmex® products are in easy reach.

London continues to sit at the heart of the global fashion industry, so capturing the attention of shoppers in the UK’s capital has long been a key focus for us. The quintessentially British black cab provides a stylish platform to promote the Kate Spade New York brand in a unique and dynamic way. Taxi advertising will not only showcase the elegance of our products, but also will capture the attention of consumers when they are on the high street in a purchasing mindset and in close proximity to stores selling all the ranges advertised.