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Our branded London taxi enabled us to communicate a continuous message throughout the campaign and supported key events where our clients were present.

After their door-to-door service, the main advantage of the traditional London taxi is the driver’s extensive knowledge of the city streets; the driver, (and therefore Standard Life), will know the route whenever they are hailed and this is where the taxi becomes an interesting metaphor for Standard Life post auto-enrolment.

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Vicky Hope, Head of Marketing, Workplace at Standard Life