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E-cigarettes are a piece of technology and like other gadgets, users should be primarily concerned with quality, performance and reliability. These are all values that are present in the London black taxi and so it made perfect sense to include them in our Outdoor plans.

The e-cigarette market has burgeoned in recent years and this campaign highlights that JAC Vapour is a one-stop-shop for both e-cigarette beginners and experienced vapers alike.

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Emma Logan, Communications Director