The main objective of our campaign is to raise awareness of Nutmeg and the services we offer to a financially-minded and time-poor audience. The premium black taxis complemented the other media we ran, including tube and train advertising and internal taxi tip-seats allowed us to communicate with passengers throughout their journey, offering them the opportunity to upgrade their ISAs and benefit from reduced portfolio management fees – all via a special offer only available from nutmeg.com/taxi.

We find that Taxi advertising at this time of year adds extra impact and awareness to our End of Tax Year Campaign complementing our use of Press, Billboards, Online and Radio. Using your tax allowance has never been so important in a low interest rate environment and Fidelity Worldwide Investment uses the media to convey our expertise and breadth of investment know how.

During Fashion Week season, London has its moment in the spotlight and attracts style advocates from across the world. Promoting our latest collection on a globally recognised icon – the British taxi – was a natural choice, particularly given Aquascutum’s 162 year history in Britain. Not only do taxis travel across the entire city, but they also provide us with a perfect blank canvas to bedeck with eye-catching visuals of this season’s campaign.

London is one of the world's leading cities when it comes to fashion so reaching out to the capital's stylish audience was essential for us. Using taxis in our campaign enables us to reach consumers in areas which other formats would not be able to do as easily and the benefit of tip-seats and branded receipts provide us with an opportunity to tap into consumers throughout and after their journey.

After the hustle and bustle of summer has died down, it is time for locals and day trippers to enjoy the cultural experience on offer at Edinburgh Castle – without the massive crowds. Taxis will give the campaign visibility throughout the entire city, ensuring that we reach a wide audience of residents, commuters and winter tourists. While the city’s Christmas themed activities will attract seasonal visitors, our taxi advertising campaign serves to remind everyone that Edinburgh Castle is open all year round.

Our taxi has provided us with the perfect platform to both advertise our services as a Prime Central London property search agent and also double up as a memorable method of transportation for our clients whilst we showcase the properties themselves! The driver has been friendly and helpful, enabling us to go that step further in looking after existing and prospective clients.

Scotland is the home of Drambuie and so the city of Edinburgh is core to our marketing strategy. Our distinctive taxis enable us to place our brand in every corner of the capital in the lead up to Christmas and the iconic format provides us with the perfect opportunity to engage with a busy city audience, as well as cultural visitors and will hopefully attract a new generation of drinkers, not yet familiar with Drambuie.

This campaign is a great way to engage with hungry Londoners on their way home. Just as you’re thinking what to have for dinner, you can jump in a JUST EAT cab and order a takeaway treat so easily and quickly that it could be waiting for you when you arrive. The campaign we are running with Ubiquitous with NFC enabled taxis supports our key message – to maximise customer convenience and enhance the takeaway experience.

With many Brits preparing to travel abroad over the summer period, this time of year is crucial for a business like ours. We wanted to launch a campaign that would provide travellers with a range of currency exchange options in order to ease some of the stress associated with planning a holiday. Alongside our advertising efforts in print and on the radio, the taxis will broadcast our key message that where our services are available online and at the airport, changing money becomes a more convenient task.

At the top of London’s tallest building, The View from The Shard offers unbeatable views across the city. Unveiling the breath-taking experience available at the top of The Shard on black taxis fittingly combines a contemporary icon with a classic component of the capital’s scene. What’s more, taxis constantly interact with customers across the city, from residents, to commuters, to tourists – all of whom could be inspired by ‘The View from The Shard’.