“The iconic shoe brand UGG Australia is assuring their presence is kept front of mind of consumers throughout the busy holiday period by embracing traditional black cabs to stand out in key retail areas. Employed on SuperSides, tip seats and receipts the brand reaffirms their presence across major UK cities in a momentous retail time, where the stylised creative presents UGG Australia as the go-to-gifting brand for winter shoes both for him and her, while informing consumers of the location of their UGG Australia store.”

“There are more than 22,500 Black Cabs in London, offering a first class service throughout the capital. However, more people expect to be able to pay by card when they grab a cab, and are frustrated to find that many taxis don’t take cards. We hope to remedy this by working with Ubiquitous to make PayPal Here the choice of both London’s cabbies and passengers in 2016, giving people the option to pay via debit or credit card and by contactless card and mobile payments.”

“Wanting to target a broad audience, taxi advertising helped us reach a larger volume of people in a short time frame and are a key part of everyday London life. We feel the creative combined with the locations gives consumers the best possible understanding of the new service and a greater awareness of the BBC as a brand.”

“With this campaign we aimed to reinforce our brand image with Londoners, reaching people regularly and frequently taxis are the perfect out of home solution as they are seemingly omnipresent. The iconic black cab is a unique media format that allowed us to communicate our message clearly inside and outside of the taxi reaching the audience we desired in a premium way.”

Using taxis at the heart of our marketing strategy helps us to generate a real buzz for Freehand. By adding fun competitions with great prizes into the mix we’re engaging people socially and we’re also reaching a trade audience too, with VIP journeys and Festival taxi convoy; activity that is guaranteed to get people talking about Freehand long before they visit the Festival.

We are incredibly proud to have helped bring London’s first rainbow taxi in service to the Capital’s roads, joining our fabulous rainbow Routemaster which has proved a huge hit with our customers. Having a traditional black cab, which is famous all over the world, wrapped in a rainbow flag shows what a truly diverse city we are.

We love our fleet of London cabs! They very visibly demonstrate our company growth and our evolution towards providing a service that’s relevant, convenient and with the lowest fares for both business and leisure travellers. Not only are the taxis placing the Ryanair brand in high-footfall areas in London, they are also providing a top quality service to an audience of busy commuters and business people.

Taxi advertising complements our other targeted media because it infiltrates the streets along which the Miele target audience travel daily. The size and length of our campaign ensures excellent message coverage and frequency and delivers it in a way that is trusted, reliable and above all, premium.

We wanted to showcase our brand in a unique way to reflect our unusual campaign, and London taxis provided the perfect platform for us to do this. We also wished to give passengers something special to take away with them, so in addition to branded receipts, drivers will be handing out FCUK magic cards, which represent a range of different prizes, redeemable when presented in-store.

“The recent taxi activity has been brilliant for Quidco as, not only has it helped attract a significant quantity of new members, but it has also allowed us to engage members with a real interest in Quidco and e-commerce.”

“Members that signed up after seeing us on or in a taxi, spend 54% more than those who registered during the same period, making them valuable to our retailers and to Quidco. This in turn delivers great discounts to these new members, meaning they get hooked on our great cashback service.