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“Our ‘Who Says No to Mentos’ campaign has been a big hit so far, and as London is such an important hub for our audience, it was an obvious choice for the next phase. Taxi drivers are renowned for their ability to chat to anyone and make instant connections – the perfect partner for Mentos – and black cabs offer us a fantastic platform to carry our messaging and raise brand visibility in a high impact way. We have seen a big increase in demand for sharing snacks, and these new 3-pack formats provide the perfect solution for shoppers looking to treat themselves and their friends.”

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Claire Powley, Mentos Brand Manager