Ubiquitous dominates the taxi advertising market in Edinburgh – a city where taxis are the only advertising format permitted inside the UNESCO World Heritage area of the Old Town.
Edinburgh’s population has the highest average disposable gross income of any GB city – in fact, Route Audience Data tells us that our Edinburgh taxis are particularly visible to AB adults.
It’s worth remembering that Edinburgh has a population of just half a million people so it’s achievable to deliver high audience reach in the city, even with low taxi numbers.
To see some examples of how brands have used taxi advertising in Edinburgh, check out Aberdeen Standard Investments on our Campaign of the Moment page and these case studies from Jupiter and Danone.
Sources: Route, Edinburgh.gov; Invest in Edinburgh.