Investing in the brand, long term
UK asset management Jupiter have been an advocate of taxi advertising for several years; the iconic taxi is a solid foundation to Jupiter’s integrated customer marketing plan, which includes an intelligent mix of above-the-line media.
Jupiter favour their striking orange cabs because they are uniquely adding flavour to the brand. They’ve taken ownership of this global icon with their vibrant orange and they’ve hit a tone of voice that has delivered brand recognition and fame – something that only comes from backing your brand with conviction and consistency over the long term.
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“Jupiter has long incorporated taxi advertising into its media plan and we choose to do so because taxis place our brand into those areas where we know our target audience to be. The typically British taxi advertising format is a space in which we can be both playful and intelligent with our brand message, allowing us to appeal to the end consumer in a thoughtful, human manner.”