“Our ‘Who Says No to Mentos’ campaign has been a big hit so far, and as London is such an important hub for our audience, it was an obvious choice for the next phase. Taxi drivers are renowned for their ability to chat to anyone and make instant connections – the perfect partner for Mentos – and black cabs offer us a fantastic platform to carry our messaging and raise brand visibility in a high impact way. We have seen a big increase in demand for sharing snacks, and these new 3-pack formats provide the perfect solution for shoppers looking to treat themselves and their friends.”

“With this campaign we aimed to ensure that as many London smokers not only noticed our brand, but could also feel and experience it first-hand. Through gifting participating drivers who smoked Blu eCigs as well as creating an aroma makeover inside the taxis, we feel as though we have done just that. Taxis are a unique out of home format that enables us to create these types experiences and to showcase what this brand is all about to our audience”.

E-cigarettes are a piece of technology and like other gadgets, users should be primarily concerned with quality, performance and reliability. These are all values that are present in the London black taxi and so it made perfect sense to include them in our Outdoor plans.

The e-cigarette market has burgeoned in recent years and this campaign highlights that JAC Vapour is a one-stop-shop for both e-cigarette beginners and experienced vapers alike.