London is one of the world's leading cities when it comes to fashion so reaching out to the capital's stylish audience was essential for us. Using taxis in our campaign enables us to reach consumers in areas which other formats would not be able to do as easily and the benefit of tip-seats and branded receipts provide us with an opportunity to tap into consumers throughout and after their journey.

London is one of the fashion capitals of the world and the iconic black taxi provided us with the perfect opportunity to reach out to a fashion-forward metropolitan audience, as well as tourists to the city, during London Fashion Week. CabConnect presented us with a unique opportunity to engage with these people whilst they were on the move, allowing them to explore the website and download the app to explore further in their own time.