It was important for us to create something that would really break the mould and stand out within the luxury watch category. The iconic synergy between the London taxi, the Hitchcock-led creative and the famous brands available at Watches of Switzerland made this campaign an obvious choice for us. The Liveries will ensure we are raising our brand profile as well as generating awareness of the store opening, whilst engaging a high-quality target audience right across the capital.

Our taxi advertising campaign was a carefully considered choice; specifically selected because taxis directly place our brand amongst a cosmopolitan, style focused urban audience to whom design individuality really matters. Importantly, the taxis that Ubiquitous provide, do this in a manner that maintains the premium, high quality ethos of our brand.

During Fashion Week season, London has its moment in the spotlight and attracts style advocates from across the world. Promoting our latest collection on a globally recognised icon – the British taxi – was a natural choice, particularly given Aquascutum’s 162 year history in Britain. Not only do taxis travel across the entire city, but they also provide us with a perfect blank canvas to bedeck with eye-catching visuals of this season’s campaign.