“London continues to sit at the heart of the global fashion industry, so capturing the attention of shoppers in the UK’s capital has long been a key focus for us. The quintessentially British black cab provides a stylish platform to promote the Kate Spade New York brand in a unique and dynamic way. Taxi advertising will not only showcase the elegance of our products, but also will capture the attention of consumers when they are on the high street in a purchasing mindset and in close proximity to stores selling all the ranges advertised.
”
Kyle Andrew, SVP Global Marketing
“London continues to sit at the heart of the global fashion industry, so capturing the attention of shoppers in the UK’s capital has long been a key focus for us. The quintessentially British black cab provides a stylish platform to promote the Kate Spade New York brand in a unique and dynamic way. Taxi advertising will not only showcase the elegance of our products, but also will capture the attention of consumers when they are on the high street in a purchasing mindset and in close proximity to stores selling all the ranges advertised.
”
Kyle Andrew, SVP Global Marketing, kate spade new york
