“With this campaign we aimed to reinforce our brand image with Londoners, reaching people regularly and frequently taxis are the perfect out of home solution as they are seemingly omnipresent. The iconic black cab is a unique media format that allowed us to communicate our message clearly inside and outside of the taxi reaching the audience we desired in a premium way.”

Taxi advertising complements our other targeted media because it infiltrates the streets along which the Miele target audience travel daily. The size and length of our campaign ensures excellent message coverage and frequency and delivers it in a way that is trusted, reliable and above all, premium.