Learn more about taxi advertising in our capital cities
Ubiquitous is the UK’s leading Taxi Advertiser. You don’t get that title without investing in the UK’s biggest cities. For the last 40 years, we’ve been inspiring excitement in cities like Birmingham, Liverpool, London, Manchester, Nottingham, Glasgow, and Edinburgh.
Here's what you can expect when you use a Ubiquitous format in each of our capital cities.
Taxi Advertising in Birmingham
Birmingham is a bustling city nestled in the centre of England. It’s renowned for its industrial heritage, cultural diversity, and an extensive canal network. Besides being a hub for commerce and the arts, it’s also a fantastic place to launch a taxi advertising campaign!
The Birmingham audience can best be described as trendy, savvy, and engaged. YouGov data tells us that they’re more likely to talk about the advertisements they’ve seen with family and friends (compared to the national average).
Birmingham’s economy nears £35.4bn, with an audience represented well by those under 30 years old – in fact, 46% are under the age of 30. Strong commerce and a discerning audience of affluent consumers combines to make Birmingham an appealing option for brands and advertisers.
Taxi Advertising in Edinburgh
The Edinburgh advertising audience offers plenty of opportunities for clever brands looking to capitalise on an affluent audience. As an engaged, trendy, and social group, two-thirds are already more likely to trust billboards and advertising to keep them updated on products and services.
Looking at a snapshot of Edinburgh, it’s a hub of creativity and growth. The home of the world-famous Edinburgh fringe also boasts skills and housing above the UK average and the lowest unemployment of any UK city. So, are you ready to tread on the boards in Edinburgh?
Taxi Advertising in Glasgow
Edinburgh’s easterly neighbour and its lovable population can best be described as engaged, discerning, and tapped into their local community. The Glasgow Audience offer plenty of opportunities for forward-thinking brands. We offer a range of formats in Glasgow including Electric Taxis and Mercedes Vitos.
Ubiquitous has conducted plenty of PR work in Glasgow airport, adding another value-added bonus for brands that want something special along with traditional Taxi Advertising.
Taxi Advertising in Liverpool
As well as The Beatles and Liverpool Football Club springing to mind, it’s worth mentioning that Liverpool is also home to the UK’s fastest growing economy. The Liverpool audience is engaged and social, with over 70% loving going to the pub for a drink.
Besides their impressive economic growth year-on-year, Liverpool is home to a £18.6bn economy that thrives on tourism. Could you see your brand on a black cab in Liverpool? Get in touch with a Ubiquitous representative today!
Taxi Advertising in Manchester
Route, the OOH industry benchmarking tool for audience exposure, suggests that Manchester has excellent coverage among ABC1 adults aged 25-54. We’ll refrain from making any jokes here about two brothers who have recently buried the hatchet. Especially because Manchester is a valuable Taxi Advertising market with plenty of creative, digital, media, and broadcasting businesses calling Manchester home.
We’ve collaborated with brands like Rockstar, Monzo, and Red Bull in Manchester, who have enjoyed engaging with a premium and globally focused audience. With a £62.8bn economy and a population of 2.7 million people, these brands recognised that an elegant black cab is the perfect mobile billboard to get their message across!
Taxi Advertising in Nottingham
Taxi Advertising is a forward-thinking format for an adventurous city. From indie food scenes to esports, sneaker culture to vintage fashion, Nottingham is a city well-known for its culturally savvy, and youthful, residents. Much like Birmingham, over 50% of the population of Nottingham is under the age of 30. Combine this with a £1.2bn economy (just in the creative and digital sectors alone!) and the fastest growing Fintech hub outside of London, and Taxi Advertising just makes sense.
We’ve recently ran campaigns with market-leading skincare brand Sculpted by Aimee and energy providers EON to much acclaim. Nottingham is just waiting for its next big campaign.
Finally, Taxi Advertising in London
Is there anything more iconic than a black cab rolling through the historied streets of London? The London Audience can best be described as affluent and refined. They’re more likely than the national average to agree that they can’t resist expensive things! London has only been gaining momentum since the pandemic, with +25% growth in city jobs and a +2.5% forecasted increase in household spending in 2025. It’s a great story for the city, and an even better story for clever advertisers who want to base their national campaign in London.
Interested in learning more? Fill out the contact form here or contact our friendly team today on 020 7291 3700 and via email info@ubiqtaxis.com.
Sources: YouGov Profiles, Birmingham City Council, Birmingham City University, ONS, PWC, Route Data, Data City 2024, Liverpool City Council, Invest in Manchester, Statista, Clear Channel Research, University of Nottingham, Mayor of London’s Office.