Beyond Billboards: Taxis and PR
Taxi Advertising is a format that sets the pace in ways that other formats find it hard to match. As the UK’s leading Taxi Advertiser, we’re firm believers that taxis deliver out-of-the-ordinary advertising.
Need an example of just how ubiquitous of a format they are? Our hardworking PR team has plenty. Here’s why Taxi Advertising surprises, entertains, and delights!
Taxis and PR
‘Brand awareness’ can be a pretty general term for the uninitiated. Besides the thousands of daily trips that taxis make down affluent streets every day, there exists opportunities outside the expected. Public Relations (PR) campaigns are a clever way to engage with audiences on their terms using parameters that suit your brand. Further, it’s a great way to get on the front foot and capture attention.
Types of PR activity
Sampling and gifting
Is there a better way to interact with your ideal audience than providing a nice free sample of your beautiful product? This is a PR activity that suits cosmetics, fragrance, and consumer brands, but of course, the sky is the limit for other brands who want to explore a unique and personable offering. We’ve seen this type of PR activity work for luxury brands like Gucci (for their fragrance Gorgeous Gardenia), and for Boots No. 7 and their trending cosmetics range.
Interested in seeing more examples of this type of PR in action? Click the link here for a free case study.
Branded convoys showcasing
Brands will rack their brains for ways to remain ubiquitous on the high street. Put your faith in taxi advertising and watch your brand make an emphatic statement. A branded convoy involves booking a number of taxis at a specific time to drive up and down around a certain area. This could be outside a retail store, a movie premiere, or simply a hotel.
The great thing about a branded convoy is that you’re not limited by numbers. Whether you’d like one taxi parked outside your store, or 200 taxis swarming for two hours at peak hour, you’re sure to enjoy the smiles of your audience as they watch your ubiquitous taxis roll past.
VIP rides, pickups, and drop offs.
Social media is a key player for brands that want to extend their influence beyond the streetscape and onto the online world. VIP rides involve picking up celebrities, big names or personalities and dropping them off at a location of your choosing. The appeal for brands is not only in the association of an influencer or celebrity with your brand, but the ‘premium’ photo opportunities that come from having an excited influencer snap a few photos with your branded taxi.
There’s plenty of research that highlights how traditional formats like Taxi Advertising can amplify social media campaigns. Their impressive reach and frequency among audiences can easily extend savvy social media content.
Finally, content production!
Social media is a big player. While you could book an expensive studio or organise a filming location, what could be easier than booking a branded taxi with your brand’s creative on the side and filming engaging video and photo content? We know from experience that the back of a London cab is comfortable and sound-proof. And if we may be so bold to say, it’s also an eye-catching symbol of the city!
There’s no shortage of brands in different sectors who have made the most of our black cab to film content. We’ve seen brands like Holy Moly (who make an exquisite guacamole dip) and Who Is Elijah (a rebellious fragrance brand) use our taxis to create content that is distinct and unique. No two brands are the same, and Taxi Advertising makes sure you stand out from the crowd.
Whether you’re filming content, dropping off and picking up VIPs, or watching 100 (or two!) taxis roll outside a movie premiere, you’re not just getting a particular type of PR activity. You’re simultaneously receiving impacts, frequency, and exposure from a Ubiquitous mobile billboard that catches attention. The Ubiquitous team are proud to say that booking a campaign with our hardworking PR team is the first step towards meeting your audience on their terms. And there’s no better way to do it!
Interested in learning more? Fill out the contact form here or give us a call on 020 7291 3700 for a chat today.