The Ubiquitous Blog
Archive
Still Ubiquitous, 21 Years On: Why a 2005 Taxi Study Still Matters
Research from 2005 and new 2026 findings explore why people notice taxi advertising, from its distinctive presence to the value of mobility.
The Questions Nobody Asked: What Measuring Every Campaign has Shown Us
Every Ubiquitous campaign is measured. Most of what the measurement tells us is what we would expect it to. Some of it is not…
The value of doing things differently
How much does it matter that the places where people meet a message are not always the same?
