Why Taxi Advertising works in Edinburgh
Ubiquitous is incredibly proud to work across many of the UK’s biggest cities. From London, all the way to Edinburgh, there’s no shortage of stories, impressions, and reach, when you trust the UK’s leading Taxi Advertiser to look after your campaign.
The Ubiquitous team wanted to go into more detail about some of the major cities we service. Today, it’s Edinburgh’s turn. As the home of the world-famous Edinburgh Fringe, and an audience far more likely than the national average to notice adverts on the side of taxis, Edinburgh is a fantastic choice for savvy brands.
The Edinburgh Taxi Audience are one to capture
As far as audiences go, the Edinburgh Taxi Audience is an attractive prospect. They already like to describe themselves as social, trendy, and engaged. They also enjoy the lowest unemployment of UK city. We’ve seen plenty of different sectors enjoy a successful campaign period in Edinburgh – across alcohol, luxury, and even skincare too. Ubiquitous advertising formats enjoy interacting and engaging with the Edinburgh Taxi Audience because you’re face-to-face with an audience that is already receptive to the messaging.
Route data paints a fascinating picture
Taxi Advertising packs a punch wherever it goes. This is certainly the case in a busy city like Edinburgh. Crunching the numbers via Route data suggests that you really only need a modest number of taxis to receive an impactful percentage of cover from the Edinburgh Taxi Audience. A standard month-long campaign will achieve 70% cover across ABC1 adults.
It's why we always say that…
Taxis are responsible for memorable memories
Making memories stick is a must for any brand hoping to cut-through and importantly, remain relevant. Attest research is a useful tool for Taxi Advertising because it provides useful insights into how your campaign impacted your audience’s thoughts, feelings, and actions. Results for an industry-leading skincare brand suggested that the majority of the Edinburgh Taxi Audience agreed after viewing a branded taxi that black taxis made the brand’s marketing more memorable. Besides being a great vote of confidence, it suggests that the relevant audience is already more likely to visit in-store or online.
So, what can we expect in Edinburgh?
The Ubiquitous team offers plenty in Edinburgh. Much like other major cities, we offer Liveries (known as full wraps) and Supersides too. We work closely with Edinburgh Council, so if any content-based issues arise, we can advise you straight away or a obtain a clear answer from the council before your campaign goes ahead.
We’re sure you’re already excited at the thought of your Taxi Advertising campaign in Edinburgh. Looking to take the plunge? Our friendly team is always here to help. Fill out our contact form here, or contact sales@ubiqtaxis.com today to learn more about what taxis can do for you.
Sources: ONS, YouGov Profiles