The Production Process

Congratulations. You’ve booked a Taxi Advertising campaign with Ubiquitous.

Here’s what to expect once you receive your booking confirmation from the UK’s leading Taxi Advertiser.

Please note that the information below is based on artwork being supplied 4 weeks before the in-charge date. For quicker turnarounds, please contact our production team at ubiqproduction@ubiqtaxis.com.

1.

Time to supply the artwork for your campaign

Guidelines and Specifications

We’ll send a comprehensive guide of our artwork specifications once your booking has been confirmed. This will provide an outline of the size, image quality, and templates for the type of taxi (or taxis) in your campaign, including Tipseats.

Our artwork guidelines cover where you should (and shouldn’t) place logos and assets on a taxi. The Ubiquitous team is happy to explain in more detail if you need more information.

Within our guidelines we will also clarify what type of file your artwork should be saved as and how it can be shared so your creative can prepare their initial designs. 

Depending on the content of your artwork, you may also be subject to the regulatory approvals process via the local councils, eg Transport for London (TfL) and Food and Drink Regulations (known as HFSS regulations).

2.

Ubiquitous proofs the artwork and sends you Low-Res PDF’s for approval

The Ubiquitous team will then proof the artwork according to the relevant guidelines and flag any recommendations or concerns, sending low-res PDFs for you to approve.

Still need adjustments?

Should you not approve the PDFs or require additional changes, please resupply and we can go through the process again until you’re happy with the final product.

However, if you are happy with the low-res PDF’s, we can move onto the next part of the process.

3.

You approve the PDF’s and share a delivery address to receive the physical proofs!

Once you’ve approved the digital PDF’s we will print a physical proof of the exterior and send them to you for physical approval. This will be delivered to the location in the UK that your key contact has specified.

4.

Ubiquitous prints a physical proof to send to you.

Upon receiving your proof, please consider any changes or corrections that need to be made. However, if there is no issue with the physical copy, we’ll proceed with the printing.

If you are not happy with the physical proof, please clarify so we can discuss a solution.  Please note that any further changes will be made based on PDF approval only.

5.

Once you’ve approved the physical proof, Ubiquitous will start printing your campaign!

You’ve made it to the end of the approvals process. With your final approval we can now start printing out the vinyl artwork for your taxis. Soon you’ll be happily watching your very own taxi campaign roll through a major capital city (or many!).

We appreciate you placing your trust in our hardworking team. Our professional team has the experience and knowledge to bring every type of campaign to life.

Excited to start your journey? Fill out the contact form here and we’ll be in touch.

Frequently Asked Questions

Our team is always happy to answer any questions you might have. We look forward to hearing from you!

Our Advertising Sales Office

29 Ely Place London, EC1N 6TD

PHONE: 020 7291 3700

Our Dedicated Operations Centre

92-93 Tent Street London, E1 5DZ

PHONE: 020 7033 7600

Please note: Our Operations Centre’s hours are 8am - 4pm, however, we will do our best to get back to you as soon as possible.

  • A PDF, or Portable Document Format, is a file type used to view and print documents reliably. This is an industry standard that makes sure the file looks the same across different operating systems, which is important when printing files for artwork.

  • We have an experienced team of designers who can bring your idea to life. Just supply your brand assets with an idea of what you’d like the artwork to look like, and our team of designers can start from there! This may be an extra cost depending on the existing assets.

  • Tipseats are the small foldable seats in the back of a taxi. The advertising artwork is attached to a placard on the back of the seat and is only visible when not in use. The design you use for your tipseats is completely up to you.

  • The in-charge date is the date your campaign officially begins. This will be agreed at the booking stage between the client and Ubiquitous.

  • As standard the artwork deadline is 2 - 4 weeks prior to the in-charge date. Our production team will confirm when sharing the specs and guidelines.

  • In London QR codes can be featured on the tipseats only. Regionally they can be placed both the interior and exterior.

  • We’re more than capable of applying two types of creative to each taxi. If this is something your campaign requires, please let your Ubiquitous representative know as soon as possible.