In Liverpool, our taxi advertising is particularly good at reaching young adults of working and student age.
More than 50% of Liverpool’s population live in the city centre – some 344,500 people – so all OOH in the city has an impressive reach of 2m Britons every 2 weeks.
Liverpool is experiencing rapid growth as one of the UK’s ‘knowledge economies’, attracting investment from innovation and enterprise industries such as life sciences, advanced manufacturing, and financial and digital sectors. In 2019, Liverpool will host the Netball World Cup; some 75,000 people are expected to travel to the city for this event across the fortnight of the tournament.
To see a great example of taxi advertising in Liverpool, please visit the Danone case study - the brand used wrapped taxis to raise awareness, offer free rides to passengers and to sample their Actimel products.
Sources: Route; Liverpool.gov; Liverpool EP; UNESCO; Liverpool Express.