“For us, taxis are a proven media which allow us to target our audience in a cost effective manner time and time again. Taxis are seen across London and specifically in key business hubs all day long, attracting the attention of the professional community and allowing us to broadcast our message in a unique manner, at a time when these people are often bombarded with advertising throughout their day.

Our branded London taxi enabled us to communicate a continuous message throughout the campaign and supported key events where our clients were present.

After their door-to-door service, the main advantage of the traditional London taxi is the driver’s extensive knowledge of the city streets; the driver, (and therefore Standard Life), will know the route whenever they are hailed and this is where the taxi becomes an interesting metaphor for Standard Life post auto-enrolment.