What is Taxi Advertising?
The Ubiquitous team are always excited to educate and inform. This is the first of a series where we answer some of the common questions you might have about Taxi Advertising.
We’ll start with one that the Ubiquitous team hears the most: what is Taxi Advertising?
It’s a simple question, but it does require some elaboration. Here’s everything you need to know about Taxi Advertising.
So, what is Taxi Advertising?
Taxi Advertising is an advertising format that uses the exterior and the interior of a black cab to advertise a brand, product, or service. Typically, this involves applying a vinyl artwork to the taxi with a slogan or logo present.
You can think of a Taxi advert as a mobile billboard, travelling through urban areas and reaching a diverse audience. This type of advertising is referred to as ‘Out-of-Home’ (OOH), which is one of the oldest forms of advertising.
A great example of both an Electric Superside and an Electric Livery - this time for Sculpted for Aimee.
How many formats are there?
An example of our tipseats (including an influencer keen to take a snap!).
At Ubiquitous, we offer three formats:
• Supersides. These are ads that cover the outside of the taxi, on the doors, front and rear fenders.
• Liveries. These are ads that cover the entire taxi, from the front to the back.
• Interior ads, or ‘Tip seats’. These are placed on the rear tip seats in the back of a black cab, only visible when a seat isn’t being used.
Besides being a brilliant mobile billboard, black cabs also excel at publicity and events. Here’s what you can expect when you trust taxis.
• Convoys. Want the ultimate branded experience outside your event? You can hire taxis to park outside your event with your distinctive creative on the side.
• Sampling. Luxury fragrance brands love this activity because it puts your product face-to-face with your audience. Our helpful cab drivers will give out the samples you provide for their passengers to try. It’s a great way to get your brand front and centre!
• VIP pickups and drop-offs. Our taxis are perfect for picking up and dropping off chic influencers to and from your event. They’re sure to snap a few pictures in the back of the cab and get some clicks on Instagram and TikTok!
The best part about taxis is that you aren’t limited to just a mobile billboard or a PR opportunity. Taxi Advertising can give you the best of both!
Now that you know the difference between a Superside and a Livery, we’d say you’re an expert. Here’s why we think you should trust taxis for your next big, branded idea.
Where can I plan my Taxi Advertising campaign?
Ubiquitous is well-known for servicing many different parts of the UK. Each major UK city has plenty to offer for discerning brands. We’re more than happy to discuss the options that suit you! We offer our services in London, Birmingham, Edinburgh, Glasgow, Liverpool, Manchester, and Nottingham.
Not sure which UK city is best for your campaign? We’re more than happy to help. Just use our contact form and we’ll be in touch as soon as possible.
Why choose Taxi Advertising?
We’re probably a little bit biased on this question, however, the Ubiquitous team has plenty to love about taxis!
Taxis go where the people go. Taxi Advertising is an audience-centric format. They have impressive coverage among diverse audiences in our major cities thanks to the thousands of trips they make every day, dropping off and picking up passengers.
Taxis make an impact. Route, the industry benchmark for OOH advertising, suggests that Taxi Advertising has impressive brand recall and engagement with audiences. It’s a clever solution for brands that want to prompt action in audiences.
Taxi Advertising is the ultimate creative canvas. Ubiquitous has collaborated with legendary brands like IKEA, DKNY, and HSBC, allowing them to bring their creative ideas to life. The unique shape of a black cab means that even a simple idea will stand out with audiences. However, as we always like to say, the sky is the limit!
Interested in learning more about what Taxi Advertising can do for you? We’re always keen to showcase why Ubiquitous is the UK’s leading taxi advertiser. Fill out the contact form here or contact our friendly sales team on 020 7291 3700 or via email info@ubiqtaxis.com.