Virality Made Easy - Just Trust Taxis
Pushing the boundaries of OOH thanks to taxis.
It almost feels wrong saying this: But wouldn’t it be nice to go viral, become famous, and not have to worry about another bill or household chore ever again?
If you’ve been filming content and snapping selfies in the hope of going viral, you’re not alone. Recent research from BillUps has detailed how brands can create viral moments with impact with OOH. The humble taxi is just one nifty method to capture online attention and transform it into adoration.
Embrace humour and relatability. “Incorporating relatable themes and playful elements”, as the BillUps study suggests, can help brands foster a connection with their audience and encourage sharing, comments, and discussion. The unique shape of a taxi provides plenty of space to let your message shock, entertain, and delight – whatever you fancy.
Leverage cultural moments. BillUps research continues to suggest “aligning a campaign with significant cultural events”, which can amplify reach and relevance. We’d like to think that taxis are a bit like a Swiss Army knife: They’re great for brand-building efforts, but they’re also excellent for PR efforts like swarms or influencer pick-ups/drop offs. Swarms are just one example of how taxis can be scheduled to completely takeover a location and give your brand the share of voice it deserves.
Contact our hardworking PR team if you’d like to know more about creating an in-person activation with impact.
Be bold and unconventional. BillUps really said it best – “OOH advertising provides a canvas for brave ideas”. Taxis are certainly a different offering compared to conventional billboards. And we know, thanks to Clear Channel research, that unique advertising leaves a lasting impression in audiences thanks to the disruption it causes!
Encourage engagement. BillUps conclude that “brands can encourage consumers to engage both offline and online”, extending its reach and impact. Attest research for a high street brand found that audiences in central locations that viewed a branded taxi were more likely to share a photo of that same taxi online.
We won’t make any promises about red carpets and millions of followers online. However, the team at Ubiquitous can promise that when you trust in Taxis, you’re putting your faith in a format that delivers an exceptional brand experience with rock-solid results. To become an icon, it helps to use an icon yourself!
Sources
(1) https://www.clearchannel.co.uk/latest/powerful-posters-the-element-of-surprise
(2) Attest Research for Kate Spade, 2023
(3) “Creating viral impact: Lessons from Coors Light’s bold OOH strategy”, https://www.billups.com/articles/creating-viral-impact-lessons-from-coors-lights-bold-ooh-strategy