Scotland is the home of Drambuie and so the city of Edinburgh is core to our marketing strategy. Our distinctive taxis enable us to place our brand in every corner of the capital in the lead up to Christmas and the iconic format provides us with the perfect opportunity to engage with a busy city audience, as well as cultural visitors and will hopefully attract a new generation of drinkers, not yet familiar with Drambuie.

Scotland has a rich heritage in the whisky trade so it only makes sense that we bring our award-winning whiskeys to the country’s buzzing capital of Edinburgh. Along with our sponsorship of The Thinking Drinker’s Guide to Alcohol at the Edinburgh Festival Fringe, our barrel ageing cocktail competition also promotes key aspects of Edinburgh’s cultural life. Splashing our brand messages across the city’s dominant Vito black taxis delivers excellent exposure to an audience who are enjoying the delights of this beautiful city.